This policy transparently explains how we use cookies and similar technologies on our Site and how you can manage your choices.

1) What are cookies?

Cookies are small text files that a website sends to your device and that are read upon subsequent visits. Similar technologies (e.g., local storage, pixels, tags) fall under the term "cookies." Some cookies are technical and essential for the functioning of the Site; others require your consent (e.g., analytics, functionality, and advertising).

2) Owner and contacts

GEFA SRLS – Expert4House , Via Maria 105/111, 03100 Frosinone (FR), CF/ P.IVA 03139870608. E-mail: [email protected] . For further information on data processing, see our Privacy Policy .

3) How we manage consent

Upon first access, we display a banner that allows you to accept , reject , or fine-grainedly manage non-technical cookies, with equally clear graphical representation of your choices. Your decision is recorded and can be changed at any time via the Cookie Settings link (also found in the footer). Without consent, non-technical cookies are not installed, and Google tags operate in Consent Mode v2 with limited signals.

4) Available preferences (categories and purposes)

Functional Cookies – with consent

They enable additional features and customizations (e.g., saving advanced preferences, wishlists, chat, customer support tools). They are not strictly necessary, and if disabled, the site remains usable, but some features may not be available.

Strictly necessary (technical) – always active

These cookies are essential for the operation of the website and the provision of online store services (e.g., security, session management, shopping cart, checkout, cookie consent storage, language/currency preferences). They are always active and cannot be disabled from the banner because they are necessary for providing the service. They are not used for marketing or profiling purposes.

Performance Cookies (analytics) – with consent

These cookies allow us to count visits and traffic sources so we can measure and improve the site's performance. They help us know which pages are the most and least popular and see how visitors move around the site. The information is aggregated; if you do not allow them, your use of the site will not be affected.

Advertising Cookies (profiling/remarketing) – with consent

These cookies are used to present you with more relevant content and ads, limit display frequency, and measure the effectiveness of advertising campaigns. They are not essential, but they allow us to offer you content more relevant to your interests.

5) Legal basis

Technical cookies: necessary to provide the service and execute pre-contractual/contractual measures; legitimate interest in the security and usability of the Site.
Functional, performance, and advertising cookies: user consent , freely given and revocable at any time.

6) Examples of cookies used

• PHPSESSID / PrestaShop- – technical, user session, cart/checkout – Duration: session – First-party
• cookie_consent / tcf_consent – technical, storage of cookie choices – Duration: 6–12 months – First-party
• __cf_bm (Cloudflare, if enabled) – Technical, Bot Protection/Performance – Duration: ~30 minutes – First-party

Analytics (GA4) – examples

Note: GA4 does not store your IP address and supports Consent Mode v2 . Analytics cookies are only active with consent.

Advertising (Google Ads) – examples

These cookies are set as first-party cookies on our domain via the conversion link tag. Without consent, they operate in limited mode (Consent Mode v2).

7) Retention periods

Session cookies are deleted when you close your browser; persistent cookies remain until their indicated expiration date or until manually deleted. Your consent preferences are retained for [6/12] months and then requested again or if there are substantial changes.

8) Recipients and third parties

Some cookies are managed by third parties (e.g., Google, support tools, chat, A/B testing). You can view the list of vendors and their links to their policies in the preferences panel of our CMP.

9) Transfers outside the EEA

Where necessary, transfers to non-EEA countries are made in accordance with Chapter V GDPR (adequacy decisions – including, where applicable, the EU-US Data Privacy Framework – and/or Standard Contractual Clauses ) with appropriate additional measures.

10) Rights of the interested party

You can exercise the rights provided for by Articles 15–22 of the GDPR (access, rectification, erasure, restriction, portability, objection) by writing to [email protected] . You have the right to lodge a complaint with the Italian Data Protection Authority .

11) Modification or revocation of consent

You can change or withdraw your consent at any time by clicking "Cookie Settings" in the footer.